As seen on THE HUFFINGTON POST A conversation with Shannon Wilkinson, founder of Reputation Communications, about managing your personal brand on the Internet Personal brands are complex, shaped by our skills, our interests and the content we create, from our tweets to our blog posts. But at the foundation of any personal brand is aRead more
Blog
As seen on THE HUFFINGTON POST Media is becoming more complex and nuanced by the moment. For every point of view, there’s a news and commentary website. There’s a whole swath of organizations ready to satiate every artistic appetite. As of last year, the top 1,000 digital properties had an average of 16.8 million visitorsRead more
As seen on THE HUFFINGTON POST Individuals and businesses are racing to build audiences to establish legitimacy and develop and secure an online brand. But too often, they are trapped in the cycle of growing their audiences and forget that the nature of social media is social. That is, authenticity and engagement are key. AccordingRead more
As seen on THE HUFFINGTON POST Whether you’re CEO of a mega-brand or owner of a doggy daycare start-up, investing in your personal brand is always a sound investment in your company. When the individual at the helm has the right image and reputation, they impact everything from boosting the company brand to forging emotional connectionsRead more
As seen on THE HUFFINGTON POST The Forbes Under 30 Summit recently brought an all-star lineup to Boston, from entrepreneurs and business icons to celebrities and musicians. Among those impressive voices was Tyler Haney, founder and CEO of Outdoor Voices, a brand that is redefining recreation and fitness. Prior to sitting down with Haney, IRead more
As seen on THE HUFFINGTON POST If you’re thinking about creating a personal brand, there are a few key factors to keep in mind. Perhaps most importantly of all is to realize that the lines between your brand and your real persona will often blur. Which means that you’ll need to be prepared to act,Read more
As seen on THE HUFFINGTON POST In 1999, CEO and co-founder Tom Villante started YapStone with an ambitious goal: Converting pesky paper bills into online payments. Shortly after, YapStone debuted RentPayment — the first payment solution for the apartment rental industry — and changed the way payments are processed. Today, YapStone holds a leading positionRead more
As seen on THE HUFFINGTON POST Most of us couldn’t have predicted that one day, so much of our lives would be public. Young adults growing up in the early days of social media hadn’t yet learned that posting online is like carving in stone — that photo of you and friends celebrating spring breakRead more
As seen on THE HUFFINGTON POST Nathan’s Hot Dog Eating Contest is heralded as one of the nation’s leading publicity events: The annual Coney Island happening attracts tens of thousands of spectators, worldwide press coverage, and a frenzy of social media chatter. Since 1972, the event and its simple rules — whichever contestant consumes theRead more
As seen on THE HUFFINGTON POST Personal branding isn’t just for college students angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact onRead more