My mission is helping individuals and organizations to be their most powerful selves through clear, strong branding.
I take great pride in the hundreds of professionals and companies I have helped to find their ‘it’ factor, and then translate it into success. It all starts with you and the value you offer to others.
As a twin, my struggle to cultivate my own identity at an early age provides a distinct perspective on personal branding and sharpened my ability to appear unique. For as long as I can remember, standing out in a positive way has been a matter of course for me — first as a twin, and now when crafting winning brands.
Our individual brands define who we are in the workforce.
They guide our career paths and have an indelible impact on our financial future. Those who actively craft and deliver their own powerful brand message gain control and set themselves up for success.
But building brand equity is not an overnight process.
To thrive in today’s complex world, there is no leaving your personal brand to chance. You need to take ownership, manage it strategically, embrace your uniqueness, focus on your strengths, establish goals and develop an action plan.
Personal branding should be a lifelong mission.
My Life-Brand™ approach illustrates how to increase your prospects at any stage of life by crafting a winning personal brand. You need to always consider ‘why choose me?’ and the value you bring to your audience. Branding done well builds both mind and market share.
Studies indicate that our attention span is a mere eight seconds.
You need to become a master of first impressions. Nobody remembers ordinary. Here’s to perfecting your personal brand and bringing it to life.