As a twin, my struggle to cultivate my own identity at an early age provides a distinct perspective on personal branding and sharpened my ability to appear unique. For as long as I can remember, standing out in a positive way has been a matter of course for me — first as a twin, and now when crafting winning brands.
They guide our career paths and have an indelible impact on our financial future. Those who actively craft and deliver their own powerful brand message gain control and set themselves up for success.
To thrive in today’s complex world, there is no leaving your personal brand to chance. You need to take ownership, manage it strategically, embrace your uniqueness, focus on your strengths, establish goals and develop an action plan.
My Life-Brand™ approach illustrates how to increase your prospects at any stage of life by crafting a winning personal brand. You need to always consider ‘why choose me?’ and the value you bring to your audience. Branding done well builds both mind and market share.
You need to become a master of first impressions. Nobody remembers ordinary. Here’s to perfecting your personal brand and bringing it to life.
Business/Industry Associations:
Luxury Marketing Council • National Association of Women Business Owners (NAWBO) • NY Business Expo (Jacob Javits Center) • NYC Real Estate Expo • Hudson Gateway Association of Realtors • UJA – Connect to Care • Public Relations Society of America (PRSA) • FEGS Health & Human Services • Grow 2.0 Conference • Hartford Business Expo • Building Owners and Managers Association • Junior League •Association of Development Officers • NY Association of Collaborative Professionals • Businesswire • PR Newswire
Businesses/Financial Institutions:
Wilson Prep • Douglas Elliman • Coldwell Banker Residential Brokerage • M&T Bank • TD Bank
Academic Institutions:
Cornell University/Cornell Club • Fordham University • Westchester Community College