As seen on THE HUFFINGTON POST If you’re thinking about creating a personal brand, there are a few key factors to keep in mind. Perhaps most importantly of all is to realize that the lines between your brand and your real persona will often blur. Which means that you’ll need to be prepared to act,Read more
As seen on THE HUFFINGTON POST In 1999, CEO and co-founder Tom Villante started YapStone with an ambitious goal: Converting pesky paper bills into online payments. Shortly after, YapStone debuted RentPayment — the first payment solution for the apartment rental industry — and changed the way payments are processed. Today, YapStone holds a leading positionRead more
As seen on THE HUFFINGTON POST Most of us couldn’t have predicted that one day, so much of our lives would be public. Young adults growing up in the early days of social media hadn’t yet learned that posting online is like carving in stone — that photo of you and friends celebrating spring breakRead more
As seen on THE HUFFINGTON POST Nathan’s Hot Dog Eating Contest is heralded as one of the nation’s leading publicity events: The annual Coney Island happening attracts tens of thousands of spectators, worldwide press coverage, and a frenzy of social media chatter. Since 1972, the event and its simple rules — whichever contestant consumes theRead more
As seen on THE HUFFINGTON POST Personal branding isn’t just for college students angling to enter the workforce. Rather, personal branding is a lifelong effort, one that’s constantly evolving and requires regular maintenance. Our individual brands define who we are in the workforce — they guide our career paths and have an indelible impact onRead more
